Beginner's Guide to Google Ads Ad Creation

 Beginner's Guide to Google Ads Ad Creation

Google advertising is one efficient approach to boost online company sales. You must thus understand how to make Google Advertising ads if you want to be effective at drawing in a large number of clients.

98% of internet users in Indonesia use Google, the most popular search engine in the world, to find the information they need online.

One of the most successful forms of advertising for a company is through Google, a technological powerhouse with a significant market reach. You may design advertisements that will show up in Google search results using the Google Ads advertising platform. Cool, huh?

Google changed the name of its advertising platform from Google AdWords to Google Ads as of July 24th, 2018. But generally speaking, using it is very similar. The look and functionalities of Google Ads have altered, among other things.

Also Read: Google AdWords is closing. Greetings, Google Ads!

This week, Dewa web will go over a simple process for creating and putting advertising on Google Ads. We hope it will assist you in expanding your company. See below for information on using Google Ads! The look and functionalities of Google Ads have changed.

Close to Table of Contents

1.Make a Google Ads account first

2. Identify the Ad's Objective 3. Decide on the Ad Display Type

3.search operation

  display advertising

  shopping drive

  video advertising

  App marketing

  clever campaign

  regional campaign

4. Finish the basic ad settings

5. Establish Ad Duration

6. Choose the Language and Location Range

7. Identify the Target Market

8. Determine a daily advertising budget.

9. Determine Ad Bidding

10. Add keywords to ad groups.

11.Write an advertisement or ad copy

12. Conduct a review

13. Detailed payment information

Already have experience making Google Ads ads?

1.Make a Google Ads account first

You must first establish an account before you can begin learning how to create advertising on Google Ads. Open the Google Ads website in a browser if you don't already have an account there. then adhere to the Google Ads account creation procedure. You may sign in with your existing Google account as well.

After that, you will be sent to a page where you may choose an advertising objective. If you're making your first ad on Google Ads, the company will advise you to make a Smart Campaign ad, which will be automatically organized by machine learning. However, it is advised to switch to expert mode by choosing "Switch to Expert Mode" as seen below if you want complete control over the advertising that will be generated.

2. Identify the Ad's Objective 3. Decide on the Ad Display Type

Finding the advertiser's goals or objectives is the second stage in the process of creating advertising for Google Ads. Then, your advertisement will be set up to support you in achieving the objectives you select. In Google Ads, there are several options for goals, including:

Sales: for both online and offline goods sales. Leads: to obtain leads and conversions by persuading clients to act. Website traffic is the goal of increasing website traffic and visitors. Consideration of the product and brand: Encourage people to recognize the company or item you are offering. Reaching out to a large audience and increasing brand exposure. App marketing involves promoting the application to encourage users to download it. visits to nearby stores and advertising

3. Search operation

The display format of the next advertising is determined by the campaign type. for every marketing objective. You have a variety of campaign kinds to select from when posting advertisements on Google, including:

Search operation

types of adverts that show up when a person searches for certain terms on search engines. sometimes referred to as text advertisements. contains contact information, a headline that links to the destination website, and a brief description of the company, as seen below.

Display campaign ads, which may be text or graphics and which show on websites affiliated with Google. Users will be directed to the destination website through image advertising. Depending on where the display ad is put, its size changes. examples like the one below. o, as seen below.

Shopping drive

advertisements that use catalog-style product information to present. contains details about the products, pictures of them, their costs, and clickable links that take users to the store's website.

Video advertising

Ads for video campaigns often display while browsing videos on YouTube or on websites that are Google partners. The video is generally about 8 to 15 seconds or 5-8 seconds long.

App marketing

Ad type to advertise the application. This advertisement may be text-based or visual, with a button that takes the user straight to the Play Store or the App Store.

Clever campaign

Google controls the different campaign kinds with the use of machine learning. This kind makes it simpler for novice users to produce and manage adverts. Give Google information about your company's name, construct an advertisement, and Google will fully determine the optimal targeting for your advertisements.

Regional campaign

made to aid in promoting physical establishments. Search, Maps, YouTube, and Google partner websites will all have advertisements.

Select the campaign type that best meets your requirements. Dewa web employs a search campaign for this instructional. Following that, you must fill out the information that Google requests, such the website address (if you select target website traffic), the name of the application (if you select goal app promotion), and other information. Next, select "Continue."

4. Finish the basic ad settings

You must finish the fundamental settings in this area before the campaign can be established. You must complete the fundamental ad settings, including ad type, ad name, and network selection.

5. Establish Ad Duration

The next stage in generating an ad on Google is to specify the duration of the ad after choosing the ad type and finishing the fundamental parameters. By selecting "Show additional settings," you may access the options menu.

You may choose here how long Google will run the advertisement you design. Enter the start date and end date of the advertisement to be specific.

The following fields are available for you to configure the Campaign URL, Dynamic search Ads, and ad serving schedule.

6. Choose the Language and Location Range

The next stage in the Google Ads ad placement process is to choose a variety of regions and languages for ad serving. To be more precise, you might focus your efforts on a certain province or city.

After deciding on a place, ascertain the language your target speaks. People who have that language setting on Google will get adverts in that language. For instance, if you choose Indonesian and English, the advertisements you generate will be displayed to anyone who can understand Indonesian or English.

7. Identify the Target Market

You can specify your own audience in this part that corresponds to your target market so that advertisements can be presented to them more precisely. Determine the audience, for instance, by looking at their demographics, age, and interests.

8. Determine a daily advertising budget.

You may choose how much money Google can spend each day on that ad location for each campaign.

You should establish a budget for these advertisements in order to properly promote on Google.

When the set cost limit is achieved, Google's budget limit function will automatically cease running advertisements. Thus, for campaign A, you may put dollars usd 100,000 per day, and for campaign B, dollars usd. 80,000 per day. Google will thus not spend any more than this sum.

When you initially begin making advertisements, you may choose the lowest budget first. Once you've begun measuring ad success, you may attempt to optimize it.

9. Determine Ad Bidding

The amount you will pay for each ad objective or for one ad click is known as bidding (if you choose to focus on clicks ). You have the option of setting the bidding to conversions, clicks, or impressions. After you're done, click "Save and Continue."

When you initially begin making advertisements, you may choose the lowest budget first. Once you've begun measuring ad success, you may attempt to optimize it.

10. Add keywords to ad groups.

Make the keyword settings for the ad groups next. A campaign may have several ad groups.

In each campaign you establish, you can create one or more ad groups. If you make more than one ad group, give each one a name in the appropriate column. This will simplify your ability to determine which advertisement performs better.

The next step is to include keywords that are pertinent to the newly constructed ad. The intention is for your advertisement to show up in the search results when users input these phrases into Google.

Google distinguishes between three different keyword match types: precise matches, phrase matches, and wide matches. What is the distinction?

All terms are included in a broad match, which may or may not be in any particular sequence.

The words are all present in the phrase match in the correct sequence, and additional words may come before or after the phrase.

Only these terms, in this order, are found in an exact match.

Don't forget to click "Save and continue" to go on to the following stage after completing filling out the keywords.

11. Write an advertisement or ad copy

The next step in creating advertising in Google Ads is to construct an ad display form after making the aforementioned parameters. Google sets a text character restriction for sponsored search in order to fit the complete ad text in the search results.

To get the readers to click on your ad, use short, informational lines. Then click "Save and Continue" to save the adjustments.

12. Conduct a review

Before you can publish your ad on Google, you will be sent to a review page after completing the ad setup process. The specifics of the advertisement you produced and the necessary budget are shown below. If you still need to make changes, do so before posting any advertisements.

13.Detailed payment information

Filling out the payment information for ad serving is the last step in the Google Ads ad creation process. The necessary information must be entered, including the billing country, time zone, client information, the preferred payment method, and others.

Both automated and manual payment methods are available. You need a credit card if you select the automated option. However, payments may be done manually via debit, transfer via ATM or mobile banking, and GoPay.

Once all fields have been filled out completely, confirm that you agree to the Google Ads terms and conditions by checking the box and clicking the "Submit" button.

You will then be sent to the billing information. Complete the payment in accordance with the invoiced sum. The process of posting advertising on Google will be finished after the bill has been paid in full, and your ad will start to show up if it has been accepted.

Already have experience making Google Ads ads?

That concludes the guide on how to make advertising for Google Ads. To ensure that you have clear instructions and that your advertisement runs correctly, follow these steps. With any luck, this post can assist you in using Google Ads to expand your company. All the best, Dewa web Friends!

The moment has come for you to use everything you've learned about creating advertising in Google Ads to expand your company. Of course, if you have a website with quick and secure cloud hosting, your advertising will be enhanced. Always trust Dewa web with your hosting and website-related needs!

thank you for visiting, hopefully it will be useful for you and of course we are also happy

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